2024 Indie Brand, Laundryou, the No.1 Cleanser at Olive Young, Emerges as the Next K-Beauty Leader
– Unique branding and popular products like the pore-purifying Face Gargle Cleanser position Laundryou as the next big thing in K-Beauty
[COS’IN Korea – Han Jiwon] With “clean beauty” and “home care” trending in the beauty industry, Laundryou, a true clean beauty brand operated by bvmt Co., Ltd., is gaining attention for its fresh branding and innovative products.
Launched in 2021, Laundryou has made a name for itself with products that are not only gentle but also effective and safe. The brand has been awarded the Clean Beauty Brand Award for three consecutive years since its launch and has secured investment from global manufacturer Cosmax.
Their star product, the “Clean Face Gargle Gel to Foam Cleanser,” is an all-in-one cleanser used with a toothbrush-like pore brush. It offe...